Purpose driven Creativity shaping Innovation
A Creation & Ideation Strategy: Many corporations are currently struggling with vision, innovation and creativity. Three huge subjects to create competitive advantage in today's rapidly changing and emotionally driven market. To address this issue and to structurally do something about it corporations need to develop a Creation & Ideation Strategy. From Profit to Purpose: Never have so many corporations been struggling with the defintition of their business. Why is this? I believe this originated because we don't accept a definition that explains the "what are we making?" question. We don't accept this answer because it has a limited view of the world. It is describing the activities/processes and not the effect of these activities outside the wall of a corporation. Before starting to produce ("what?") you first need to answer the "why?". The why gives purpose. Ask yourself the why question.. Be honest. What would your customer think